Top 20 PR Trends for 2025

Top 20 PR Trends for 2025

It’s no longer enough to spew generic phrases like “We’re in this together,” but rather back up your statements with actions. Tailoring PR pitches to individual journalists or influencers helps you create messages that speak directly to their interests. It steers away from one-size-fits-none pitches and instead presents an eye-catching idea that’s hard to miss.

Business ethics and social responsibility

The focus is on understanding and addressing stakeholders’ concerns rather than issuing defensive or generic statements. In the wake of the irrevocable AI deluge comes an ebb in consumer sentiment. For example, the Intelligent Relations team uses our AI tool to get recommendations for the best journalists covering particular topics, which we use to create our media lists. Preston also streamlines pitch writing by generating pitch text that our experts can edit on the fly. Meanwhile, customer preferences change at the speed of light, forcing brands to brandish preternatural predictive abilities.

Measuring impact

• Though TikTok has gone dark in 2025, it’s important for PR and marketing professionals to remember that every hurdle presents new opportunities.
• PR specialists must ensure that brands have an authentic voice and genuine belief in what they stand for.
• Since 2008, newsroom employment in the U.S. has fallen 26%, even as the demand for online content has grown exponentially.
• As a result, the writers they do have are often relegated to breaking news or more complex topics—areas where freelancers aren’t as workable a solution.
• Here are the top trends for 2025 that will drive change, enhance brand connections, and shape how organizations and their audiences engage.
• So, PR professionals should improve their SEO skills to make the most of this growing trend.

Metrics such as engagement, impressions, and reach are easily accessible with digital PR. An environment needs to be established where data is collected and adequately customized, tracked, analyzed, and applied. We are already observing how the industry is leaning towards a more data-driven approach, especially with the advancement of software in data analytics. Google periodically updates its search algorithms to keep its charter of high-quality searches evolving with shifting user behavior and integrating new advancements in AI/machine learning.

PR Trends 2025: The 30 Hottest Public Relations Trends

Brands are moving away from overly polished, corporate-speak to embrace real, relatable narratives. More campaigns feature real employees, customers, or community members sharing their experiences. This automation frees up our team to focus on media monitoring, newsjacking, and creating thought leadership content. As we move towards 2025, PR and marketing landscape will be shaped by technological advancements. Understanding marketing and PR trends in 2025 will help PR and marketing experts navigate these trends and craft cutting-edge strategies. As we say goodbye to 2024 and welcome 2025, these top PR trends can help to guide your strategy.

• Newsletters are another great way for companies to build brand awareness with the individuals who would have the most interest.
• It could be a faulty product, an accounting oversight, or a supply chain issue.
• If you’ve been struggling to convince your executive team to invest the time and effort required for strong B2B thought leadership, 2022 should be your year to change this.
• The goal of owned media is to reach a company’s desired audience organically, without the need for paid advertising.
• Our media monitoring, crisis communications, and media training services safeguard your brand’s reputation.
• PR teams need, at a minimum, basic KPIs like brand awareness and favorability, social media engagement, and quality web traffic.
• To stay ahead of this public relations trend for 2025, you must make sure all communications, copy, and pitch angles are socially aware.

Media consolidation

Embracing interactive content will not only help your brand stand out in a crowded market but also build lasting relationships with audiences. By placing humanity at the center of their efforts, brands will build more meaningful relationships that stand the test of time. Stay ahead with its insights and strategies for a field where change isn’t just inevitable — it’s essential. By monitoring trends, you can embrace the unexpected, exploit opportunities, and take control of narratives that resonate in a fragmented media landscape. As the climate crisis intensifies, sustainability will become a central theme in PR campaigns by 2025. Companies that demonstrate a commitment to environmental responsibility will resonate with consumers, investors, and the media.

PR professionals will need to craft narratives around how their organizations are reducing their carbon footprint, promoting sustainable practices, and contributing to a greener future. Greenwashing—false or exaggerated claims about sustainability—will be met with significant backlash, so transparency and accountability will be crucial. One way to avoid potentially damaging influencer experiences is to add dedicated influencer resources to your PR team. Someone who is well-versed in influencer campaigns and relationships can do your heavy lifting for the best results. Micro-influencers have led companies to pull back on celebrity endorsements and mass media channels in favor of tapping into smaller niches.

To stay ahead of this public relations trend for 2025, you must make sure all communications, copy, and pitch angles are socially aware. Look for this to prtrend enhance PR activities and provide further insights into consumer behavior, maximizing impact. It also allows for better targeting and more reliable campaign measurement. A more meaningful and targeted message for the audience can go a long way and have a lasting impact on the brand in question. So, keep an eye on data analytics and the tools that make a data-driven approach possible.

The bottom line is that you’ll want to double-check any info journalists offer about when and how to reach them, and be ready to change your methods if necessary. Brands that haven’t clearly communicated the social values that are important to them will need to remedy this quickly in order for PR efforts in 2023 to be successful. Data supports the idea that buyers, both B2C and B2B, think companies need to have a strong social conscience. One of the greatest things about the rise of podcasts over the past several years is that there is truly a podcast for every audience. As the nature of PR opportunities available continues to evolve and change, PR pros will continue to use more varied channels to identify the right ones for their clients.

If your CEO or another prominent person at your company has a large and engaged following on LinkedIn, then their posts will naturally get a lot of attention. As a result, you have a much better chance of being published by the outlets or resources you target. Recent reports note that the majority of companies are simply going through the motions of DEI and are falling short of creating a truly diversified, equitable work environment. The need for good PR is increasing while head-counts in PR departments are decreasing.